Luxcore Experience

Credibility: For more than a decade, Luxcore has built equity for and managed the reputation of Fortune 500 companies, international governments, global accounting and law firms, and institutions conducting mergers and acquisitions, IPOs and exchange listings, and launching new divisions and products.

Approach: We execute communications with substance and depth: all of our actions must reinforce the business plan and operational objectives of our clients – we are results-driven and bottom line oriented.

Substance: Luxcore’s principals and affiliate members possess advanced degrees and experience in business, law, finance, technology commercialization and science. Our marketing/business development strategies and tactics address the real-world needs of clients in their competitive markets.

Experience: Luxcore partners with our clients to create an investible image that builds their business and accomplishes their goals with customers, regulators, alliance members, employees, suppliers, lenders and underwriters and other constituents.

Our team’s professional experience includes:

• Media and Investor Relations supporting a precedent-setting merger between a leading biotechnology company and a traditional healthcare company acquirer: including promotion of an innovative financial instrument to institutional shareholders crucial to the transaction.
• Special situation communications positioning the largest bankruptcy in Wisconsin history: shareholder and debtholder communications; communications with politicians and federal regulators, employees, customers and suppliers.
• Lead generation placing foreign ministers and diplomats in meetings with CEOs and senior executives of Fortune 500 companies.
• Providing the communications component of a Fortune 50 company’s service offering to the Department of Defense.
• Litigation communications supporting litigation for clients as diverse as pharmaceutical and genomics companies, and video game manufacturers; communications supporting financial transactions including control contests (offense and defense); consumer product recalls; FDA actions.
• International Media Relations conducting press relations in Europe for a senior executive of a major American corporation, supporting her conference presentation and business development activities.
• Subsidiary and product launches including complete corporate ID, branding and positioning in the financial market of the investment banking subsidiary of an international money center bank; integrated marketing launch of a commercialized security product originally developed for U.S. Government agency clients: all b2b marketing, media relations; advertising; trade show presentation; product ID design and sales lead development.

We possess specialized expertise in these corporate sectors:

• Healthcare and Biotechnology
• Financial Institutions
• Law Firms, Accounting Firms, Consultancies
• e-Commerce, Software, Communications
• Retail Corporations
• Media Properties
• Multimedia and Consumer Electronics
• U.S. Government Agencies
• Foreign Governments